A few weeks ago, the first images of the Nike Air 180 in collaboration with Apron Records were released. The British record label is making its first step into the world of sneakers – and what better sneaker to use than the Air 180?
The colorways 'Vortex' and 'Bloodline' will drop on March 8, 2025, at selected retailers.
A release by and for British music culture. Apron Records was founded in 2014 by Steven Julien, also known as FunkinEven. With his label, he wanted to create a platform for the community around him. As said, so done. The label encompasses genres like jazz, hip hop, and house.
In 2024, the label celebrated its 10-year anniversary and looks to celebrate (somewhat delayed) with two colorways of the Air 180: the 'Vortex' and 'Bloodline'. Read the story behind the colorways in the article below. Both colorways drop on March 8, 2025.
Note that the 'Bloodline' is a UK exclusive.
Apron Records and Nike bring memories to life with the Air 180
Original post February 15, 2025 - Nike and Apron Records join forces for a unique collaboration. The London-based record label, founded by Steven Julien, ventures into the world of sneakers for the first time with a distinctive interpretation of the Nike Air 180.
The sneaker features a mix of textures and materials, making the design a true creative statement. From hairy suede panels to croc-leather and reflective synthetic elements, the shoe stands out in both style and innovation. But Apron Records has not only focused on its striking appearance; the sneaker also tells a story.
The bold razor blade lace dubrae is a reference to Julien’s youth, when he developed his love for music while working in his aunt’s salon - a period he immortalized with a razor blade tattoo on his hand.
Additionally, the Nike Air 180 comes in a combination of Dark Atomic Teal, Alabaster, and Off-Noir. The signature 180º Air unit has a vintage yellow tint, making it look like the shoe came straight from 1991. Other standout details include the cow print Swoosh, the yellow 180 logos on the tongue, and the Apron logo subtly incorporated into the heel and dubrae.
After previous collaborations with Patta, Apron Records is making a significant move into the world of sneaker design. While exact release information has not yet been confirmed, the launch is expected in the spring of 2025.
Frequently asked questions about the Apron Records x Nike Air 180
Steven Julien, the founder of Apron Records, is a highly regarded musician and producer known for his innovative approach to music. With a strong presence in the underground music scene, he has made a significant mark on the electronic music world, particularly in the '90s. Julien's unique sound and creative vision have played a key role in shaping the evolution of electronic music.
The 'razor blade' lace dubrae refers to Steven Julien’s youth, during which he developed his love for music while working in his aunt’s salon. The razor blade symbol is an important personal element for Julien, who immortalized it with a razor blade tattoo on his hand.
The Apron Records x Nike Air Max 180 is not available yet. The sneakers will drop on March 8, 2025, at Nike and at selected retailers. Please note that the 'Bloodline' colorway is a UK exclusive.
