While Jordan Brand revives the classic 90s 'Jordan 0' silhouette with the Air Ship, SoulGoods manages to prove itself once again with a unique design of this iconic shoe.
Through its design, SoulGoods celebrates the hard work and humble resilience of Chinese people. But also the unique perspective and style of a new generation. In doing so, SoulGoods is committed to reflecting the culture and contemporary experiences in China.
This pair of Air Ships features distinctive designs. For example, non-traditional colourblocking, subtle shades, and durable materials that improve over time. In the process, the shoes' colour palette takes inspiration from the weather and streets of Beijing in the 80s and 90s.
Other notable details include the “5” and “PROVE YOURSELF”. The “5” honours the 1957 film “Basketball Player No. 5”. In it, it shows how basketball is part of Chinese identity. The embroidered “PROVE YOURSELF” on the collar lining of the shoes is meant to inspire the younger generation to prove themselves and pursue their dreams.
You can score the SoulGoods x Jordan Air Ship PE 'Baroque Brown' via Nike's website and selected retailers from 27 January 2024 at 9am. Check out the images below and for a complete list of all shops, check the Sneakerjagers release calendar!
