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BILLY'S is celebrating its 10th anniversary with the ASICS GEL-NYC 'Pure Silver & Midnight'

November 28, 2024 11:55 AM
Profile picture of Mariëlle Rezelman
By Mariëlle Rezelman
Content Marketer
BILLY'S is celebrating its 10th anniversary with the ASICS GEL-NYC 'Pure Silver & Midnight'

The Japanese sneaker store BILLY'S is celebrating its 10th anniversary with a cool collab with ASICS. Together, they've given the ASICS GEL-NYC a fresh makeover. The BILLY'S x ASICS GEL-NYC 'Pure Silver & Midnight' drops on Friday, 29th November 2024, at exactly midnight.

The sneaker features a striking design in metallic silver and grey tones. The upper mixes premium leather overlays with a breathable mesh base, making the shoe not only look stylish but also super comfy.

What really sets this colorway apart is the asymmetric design. The ASICS stripe is metallic silver on the outside and Midnight Navy on the inside. You’ll find the same deep blue accents on the tongue, heel, and midsole, giving the sneaker a sleek and cohesive look.

Billy's x ASICS Gel-NYC 'Pure Silver & Midnight'
Billy's x ASICS Gel-NYC 'Pure Silver & Midnight'

The GEL-NYC takes its inspiration from classic models like the GEL-Nimbus 3 and MC-Plus V from the 2000s. It gives the shoe a retro vibe that fits perfectly with the current trends. Plus, the famous ASICS GEL cushioning ensures you’re also sorted when it comes to comfort.

The BILLY'S x ASICS GEL-NYC 'Pure Silver & Midnight' drops on 29th November 2024 at exactly midnight, available at selected retailers and on the ASICS website. Don’t miss out on this unique release – make sure you’re quick!

Billys asics gel nyc
Billys asics gel nyc

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