ASICS
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Why Choose ASICS
ASICS, a Japanese athletic brand with roots dating back to the 1940s, has evolved from its original identity as Onitsuka to a global symbol of performance and innovation. Trusted by legendary athletes like Kenji Kimihara, Derek Crayton, and Lasse Viren, ASICS has long been synonymous with quality, pushing the boundaries of footwear technology to meet the demands of runners and athletes at every level.
What sets ASICS apart is its relentless focus on comfort, support, and performance. Signature features like the ASICS GEL cushioning system deliver outstanding shock absorption to reduce injury risk, while FlyteFoam technology provides lightweight responsiveness and energy return.
ASICS designs also emphasise natural foot movement, breathability, and a glove-like fit through seamless knit uppers - ensuring every step feels supported and effortless.
From professional athletes to everyday fitness enthusiasts, ASICS continues to innovate, refine, and deliver footwear that elevates every run, workout, or challenge.
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