Following the relaunch of some silhouettes from the adidas Originals line in 2023, adidas is introducing a new campaign that further explores the brand's cultural legacy. In the campaign, called '1000 Back', the adidas Gazelle, Samba and Handball Spezial appear.
adidas Originals '1000 Back'
After a hectic year in 2023, adidas is harking back to classic silhouettes of the past. With the reintroduction of the adidas Samba OG as the fire starter, models like the Gazelle and Handball Spezial have also risen in popularity. Despite each of the three silhouettes being designed for different sports, the '1000 Back' campaign pays tribute to football culture.
The adidas Originals '1000 Back' campaign was directed and filmed by Vincent Haycock. It stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team. The single-take clip shows how adidas appears on the streets in various ways. The campaign shines light on the people, communities, identities and subcultures that have made the Trefoil their own.
The Samba, Handball Spezial and Gazelle appears several times in the clip, in different colorways and in different environments. The clip shows how a sneaker can be worn and styled in multiple ways - regardless of your background or identity.
Under the motto 'We gave the world an Original, you gave us thousand back', adidas encourages you to create your own story.
Get inspired by the adidas Originals '1000 Back' campaign and choose your favourite Originals sneaker. Check out some images from the campaign below.
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