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Timberland spotlights Yellow Boot with ICONIC campaign

September 17, 2024 3:50 PM
Profile picture of Mariëlle Rezelman
By Mariëlle Rezelman
Content Marketer
Timberland spotlights Yellow Boot with ICONIC campaign

Timberland is once again packing big with their latest ICONIC campaign, which focuses on the Original Yellow Boot. Although the boot already celebrated its 50th anniversary last year, Timberland is far from done celebrating this iconic shoe.

For the new campaign, they are collaborating with four influential stars: Naomi Campbell, Teddy Swims, Slawn and Kai-Isaiah Jamal. Each of them symbolizes what it means to be truly iconic.

Naomi Campbell

Naomi Campbell, a style icon for years, shines confidently in her Yellow Boots. In the shoot, she wears only the boots, highlighting well the timeless charm and versatility of the Original Yellow Boot. Her powerful look underscores how this iconic shoe continues to define style and self-expression for generations.

Teddy Swims

Teddy Swims, the singer and songwriter with his signature raw voice, adds a personal touch to the campaign. He wears the boots over his shoulder and talks about how this shoe always stays in style, no matter what you're wearing or what year you're in. 'The Original Yellow Boot has always been consistent,' Swims says. 'It's a shoe that never goes out of style.'

Teddy Swims Timberland Iconic

Olaolu Slawn

British-Nigerian designer and artist Slawn also shares his love for the boots: “They are classic and sexy, totally my style. Slawn has no less than six pairs of the shoes and shows how the Yellow Boot can make a statement both in art and on the street.

Slawn iconic Timberland

Kai-Isaiah Jamal

Activist and poet Kai-Isaiah Jamal adds depth to the concept of being iconic. It is not just about style, but also history and legacy. “Being iconic is something that leaves a cultural footprint,” Jamal says, and that is exactly what the Yellow Boot has done over the years.

The ICONIC campaign not only highlights the boot itself, but also celebrates the collaborations Timberland has had recently with luxury brands such as Louis Vuitton and Wales Bonner. This shows how the Original Yellow Boot, despite its roots in workwear, is now a fixture in the fashion world and continues to be loved by new generations.

Do you want to shine like Naomi Campbell, Teddy Swims, Slawn and Kai-Isaiah Jamal in the iconic Yellow Boot? Then check out the collection at Timberland now via the button below!

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