The History of VEJA
French brand VEJA was founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, who released their first sneaker in 2005.
Before this, VEJA's founders traveled around the world to take a closer look at the raw materials and the production of sneakers. They investigated factories in South America, Asia and Australia, interested in how these products were made, and Kopp and Morillion came away feeling that it could, and should, be better.
Fair working conditions, above-average raw material prices, vegan and natural materials and sustainable production were all missing, and it is precisely for this reason that VEJA now focus on these points.
Kopp wanted to make sneakers from ecological materials and using ethical suppliers, leading to the creation of VEJA. He said the idea behind the brand was to "rethink the creation of a popular product".
The brand pays above-average raw material prices and tries to use organic cotton, fair-trade rubber, vegetable-tanned leather and recycled materials as much as possible. The most important thing in this process is that they are thorough and fair, to ultimately bring a beautiful and sustainable final product to the market.
A key feature is upcycling. This means that the company turns waste including plastic bottles, cotton recycled from cutting waste from the textile industry, and recycled polyester into new products. The recycled materials give household waste a second life.
The company spends no money on marketing and advertising, allowing for five times more to be spent on workers' working conditions, production and materials of the sneakers, without charging a higher selling price.
By the mid-2010s, VEJA had gained a huge following, and the brand expanded its line while also collaborating with designers like Rick Owens, luxury brand Marni, French label Lemaire and more. Their popularity only increased when the V-10 was seen on Megan Markle's feet in 2018, and the Esplar on Kate Middleton's in 2021, paired with chic and stylish outfits.
VEJA: Answering Your Questions
Where is VEJA from?
VEJA is a French brand, founded in Paris in 2004 by Sébastien Kopp and François-Ghislain Morillion.
Are VEJA sneakers always vegan?
While VEJA sneakers are mostly vegan, there are also models that are not, as in some cases the brand also uses high-quality leather. However, the leather and the cattle farms are tanned with chemical-free acacia extract instead of virgin forest.
Why is VEJA so expensive?
Because VEJA is dedicated to helping local organic farmers to make a living from their products, and their shoes are sewn in factories that follow the rules of the International Labour Organisation (ILO), this makes VEJA five times more expensive to produce than standard sneakers.
How sustainable is VEJA really?
VEJA sneakers are produced sustainably. The brand sources all raw materials from Brazil and Peru: organic cotton for canvas and laces, natural rubber for the soles and vegetable-tanned leather for the uppers. They have opted for soles made from natural rubber to prevent further deforestation of the rainforest.
Are VEJA shoes waterproof?
VEJA sneakers are not fully waterproof, but models made with ripstop fabric (like the Fitz Roy and Condor) and CWL (corn-based leather) are more water-resistant than others.
Are VEJA unisex?
VEJA sneakers are unisex, with most models available in a wide range of sizes for both men and women. The designs themselves are generally neutral and versatile.
Do VEJA sneakers fit true to size?
For the full guide on how different VEJA sneaker models fit, check our our VEJA Sizing Guide here!
How do you tie VEJA sneakers?
For guidance on tying your VEJA laces, check out our Ultimate Sneakerjagers Lacing Guide!
How do I style VEJA sneakers?
VEJA shoes have a versatile look that goes well with different outfits. For inspiration on styling the model, check out our article here!
How do I clean my VEJA sneakers?
A VEJA sneaker should be cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water and use a sponge or cloth to gently scrub harder stains, or for suede, use a suede brush (water can damage suede). Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy VEJA?
Do you have your eye on this brand? With our sneaker search engine, you can browse VEJA at different retailers and at different prices. Our release calendar also keeps you up to date on VEJA restocks and new releases!
Popular VEJA Models
VEJA Campo
The trendy and versatile VEJA Campo uses soft chrome-free leather on the upper to ensure a comfortable fit.
Its balance between sporty and casual makes it a fashion-favourite, with a sleek yet slightly chunky profile.
VEJA V-10
One of VEJA's most iconic models, the V-10 has a minimalist design that can be worn with a variety of styles. Its retro-inspired and chunky silhouette gives off a sporty and casual vibe.
Its upper is generally made from leather, CWL, or suede.
VEJA V-12
The VEJA V-12 is a great everyday sneaker that sits well under jeans or dresses. The sleek and minimalist design has a slimmer profile than the V-10.
The upper is made from chrome-free leather or CWL.
VEJA V-15
The V-15, a high-top version of the V-10, is made from leather and suede, and offers extra ankle support with a sporty yet stylish appeal.
The retro-inspired aesthetic makes it a versatile choice for casual outfits, and the padded collar offers additional comfort.
VEJA Esplar
With a clean, low-profile design, the classic Esplar is one of the easiest VEJA models to style, and has a timeless look.
The sneaker comes in leather or canvas options, and is a great everyday sneaker to pair with casual outfits.
VEJA SDU
The SDU, inspired by vintage running shoes, is made from recycled polyester and synthetic suede, making it an eco-friendly choice for casual, sporty outfits.
Thanks to its Alveomesh upper, it's one of VEJA's most breathable and lightweight models, making it ideal for all-day wear and warm weather.
VEJA Condor
The Condor is VEJA's first running sneaker, designed with performance in mind and with a lightweight fit.
Made with recycled materials and sustainable rubber soles, it's one of the best eco-friendly running shoes available.
VEJA Fitz Roy
The Fitz Roy, an outdoor and hiking-inspired sneaker, features Ripstop fabric and Vibram soles, making it highly durable and water-resistant.
The outsole is designed to provide excellent grip on surfaces from rocky trails to urban environments, and the sneaker is lightweight and breathable.
VEJA Rio Branco
If you like sporty and retro vibes, the Rio Branco should be your go-to. This vintage runner-style sneaker is made from suede and mesh with a lightweight structure.
It's perfect for those who want a mix of fashion and function.
VEJA Venturi
The chunkiest VEJA model, the Venturi has a trail-inspired design and is also great for outdoor and casual wear. It's great for outdoor and casual wear, combining sporty performance with street-style.
It's crafted from Alveomesh, suede and Amazonian rubber, and is perfect for those who love an oversized sneaker.
For more FAQs on your favourite sneaker brands and models, visit the Sneaker FAQ page.
