Summer has only just begun and Patta is already showing us the first items from their next winter collection. In a campaign with 8SZN, an artist from the United Kingdom. The first drop of the AW24 collection, consisting of a varsity jacket and a camo tracksuit, drops at Patta on July 26, 2024.
Patta introduces new techniques, materials, and finishes each season to make their collection so progressive. For the AW24 collection, Patta uses textile dyes, enzymatic washes, and changeable taffeta to create a sophisticated and organic feel, as seen on the camo pieces.
Next season, new textures take center stage. From denim to bomb bark patterns, you'll find it in the Patta AW24 collection. The showpiece of the collection is the 20th Anniversary varsity jacket. Placed all over the design are patches that hint at the Amsterdam-based brand. The jacket combines red and black, with green and gray details.
We also see a hoodie, sweatpants with a nature print and a reflective camo tracksuit. The campaign video features UK-based artist 8SZN. The artist, known for songs such as “Love Crime” and “BAKKSEAT WARRIOR,” effortlessly blends influences from rap, hip-hop, jazz, and RnB into his work.
The campaign video for AW24 features key pieces from the collection set to 8SZN's track “Heata,” filmed against a raw outdoor backdrop. The first drop of the Patta AW24 collection drops at Patta on July 26, 2024.
