ASICS is dropping something special in 2024. This time, they’ve teamed up with the Japanese brand Doublet, led by designer Masayuki Ino. The GEL-Kayano 20 has had a complete makeover. And what’s the inspiration? A simple, everyday object: the cardboard shoebox. You’ll see this theme pop up in several spots on the design.
What makes the Doublet x ASICS GEL-Kayano 20 truly unique is the material. They’ve used Tyvek, a tough material that looks like cardboard. Over time, it wears down, so the sneaker starts to look like it’s aging, much like a cardboard box. This adds a whole new story to the shoe.
The design is full of details that give off serious box vibes. For example, there are wavy patterns that resemble the texture of cardboard. Plus, the blue laces are a nod to the tape often used to seal boxes. These little touches really complete the theme.
The sneaker was first revealed at Paris Fashion Week and has been grabbing attention ever since. The Doublet x ASICS GEL-Kayano 20 will drop on November 16, 2024, at ASICS and select retailers. So if you’re into unique designs and cool collaborations, this is a release you won’t want to miss!
