ASICS is making a big impact with one release after another. The brand has firmly established itself in 2025 among brands like adidas and Nike, and the numbers from the past year confirm this once again. In 2024, ASICS reached record-high sales with both their SportStyle and Onitsuka Tiger collections.
The Y2K trend is now an undeniable part of the streetwear scene, and ASICS is one of the biggest players in this area. Under the motto "which came first, the chicken or the egg," it’s hard to say whether the Y2K trend is a result of ASICS' success or vice versa, but one thing is certain: ASICS is on fire these days.
From new silhouettes like the GEL-NYC and the Jog 100 S to classics like the GEL-Kayano 14, ASICS has an impressive arsenal of strong models and releases. In a presentation of the financial results for the fiscal year ending in December 2024, ASICS reached new heights with the highest revenue, operating profit, and net income ever.
ASICS saw its revenue increase by 18.9% to ¥678.5 billion in 2024. Operating profit grew by 84.7% (to ¥100.1 billion), allowing the brand to break the ¥100 billion mark for the first time. Net income rose by 80.9% to ¥53.8 billion.
Significant progress was seen in the SportStyle and Onitsuka Tiger collections, which both serve as the "second pillar" of the company alongside Performance Running. Both categories achieved net sales of approximately JPY 100 billion. Notably, Onitsuka Tiger’s net sales increased by 58.3% compared to last year, with a profit margin of 34%. This made it the most profitable category.
2025
ASICS looks positively towards the future and has big ambitions for 2025. Next year, the brand plans to establish its own foundation that will support the development of sports infrastructure and provide sports equipment to various communities.
In addition, ASICS will continue to focus on creating the best silhouettes for both sports and lifestyle. You can view the full FY24 report here.
Frequently Asked Questions (FAQ):
In 2024, ASICS achieved record figures with a revenue increase of 18.9% to ¥678.5 billion. Operating profit rose by 84.7% to ¥100.1 billion, marking the first time the brand surpassed the ¥100 billion threshold. Net income increased by 80.9% to ¥53.8 billion.
ASICS is focused on further developing its SportStyle and Onitsuka Tiger collections, which are now key pillars of the company alongside Performance Running. For 2025, the brand plans to establish its own foundation that will support sports infrastructure and provide sports equipment to various communities.
