A$AP ROCKY x PUMA Inhale Distressed 'Alpine Snow'

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PUMA is expanding its collaboration with A$AP Rocky, releasing the Inhale Distressed 'Alpine Snow' at the end of this month. With its 'used' look, the sneaker seems to have already had an eventful life. The colorway drops on September 26, 2024, at PUMA and select retailers.

A$AP Rocky seems to have found his brand. Earlier in 2024, the rapper, known for songs such as 'Praise The Lord,' 'Sundress' and 'Peso,' revealed that he is the new creative director of the PUMA Formula 1 line. Since then, the racing theme also seems to have been embraced in lifestyle designs.

Thus, the PUMA Speedcat has made its way into the current street scene, a sneaker originally designed as a racing shoe. Now we see the next sneaker appearing; the Inhale Distressed. Designed as a running shoe, the model has been given the A$AP Rocky look.

The sneaker appears in an “Alpine Snow” colorway. The upper combines breathable mesh with synthetic overlays. The midsole provides cushioning and support for added comfort. The upper has been given a distressed look, which makes it look like the sneaker has been worn for years.

On the tongue, 'FLACKO' is stitched in red letters, the rapper's nickname. On the heel, the PUMA logo appears.

In short, the perfect combination of A$AP Rocky's vision and PUMA's iconic silhouette. The A$AP ROCKY x PUMA Inhale Distressed 'Alpine Snow' drops on September 26, 2024, at select retailers. Check out the official images of the sneaker below and don't miss this release.