It has been over 20 years since Japanese designer Yohji Yamamoto's Y-3 and adidas have come together. The two have proved to be a solid match mixing the 3-Stripes sports catalog with avant-garde.
The two brands have now come together again for the Summer 2023 collection. This time around, the brands have put their focus on a running line. As an ongoing series of launches, the special running collection is scheduled for release on the 12th of May 2023.
“The sports world and its technology seek for necessity, practicality, or functionality while fashion is seeking the opposite [...] Y-3 is a strong examination of the blend of sport and style and the tension caused by mixing tradition with all that is modern” says Mr Yamamoto himself.
Continuing their longstanding exploration of performance athletic-wear with a touch of avant garde design. adidas and Yohji Yamamoto start by brining a rebellious Japanese vibe to various adidas runninfg silhouettes. This means a new take on performance footwear, apparel and running product through Yohji's eye.
The first drop will feature 4 unique running silhouettes. The adidas Y-3 Ultra Boost Light
The Y-3 4D Runner FWD
The Y-3 adiZero Boston 11
The adidas Y-3 Takumi Sen 9
With the collection comes a whole mood campaign of moving visuals and shots across upstate and urban New York. Capturing the raw emotions of running through the urban city parts of New York.
This new collab between Y-3 and adidas will drop on the 12th of May 2023 via adidas. If you want to see the Mood photography take a look down below. Keep an eye out on our release calander for more releases like this.
