The History of Autry
Founded by Jim Autry in Dallas, Texas, Autry was launched in 1982, and initially captured fame in the United States with its sneakers designed specifically for tennis, running and aerobics.
Thanks to the brand’s innovative ideas in the field of design and technology for sports shoes, the label not only won several awards, but also gained great fame. In 1985, for example, the Kicks were named the best sneaker by ‘Tennis Magazine’.
The brand owes its fame, among other things, to the ‘Medalist’ tennis shoe. The all-white sneaker was cut wide and embedded in a high, yellowed rubber sole. Paired with a small US flag and the Autry logo, the Medalist exudes a retro feeling and has hardly changed since its debut. The model is a homage to the lively 80s through and through.
Since its inception, the brand enjoyed considerable popularity, however when founder Jim died in 2009 and none of his descendants were interested in carrying on his legacy, the brand slowly disappeared from the public eye.
After several years of inactivity, the brand was revived in 2019 by three Italian entrepreneurs. Marco Doro, together with his two business partners Gino Zarelli and Alberto Raengo, aimed to transform the forgotten Autry label into a contemporary lifestyle brand. They brought the iconic Medalist silhouette back to life, resulting in a striking revival within the European sneaker world.
Their efforts were successful, and Autry attracted attention with the acclaimed new edition of the 'Medalist', which this time became popular not only in North America, but further afield. The brand then introduced another trendy sneaker design with the 'Dallas' model, and not much later, other silhouettes also took the market by storm.
Autry: Answering Your Questions
Where does Autry come from?
The Autry brand was founded in 1982 in Dallas, Texas in the United States by Jim Autry.
Why is Autry a popular brand?
Autry sneakers have gained much popularity for their unique designs, attention to detail and quality. In addition, Bob Lutz, a famous tennis player with 54 titles and 5 Grand Slams in doubles, supported the launch of the New Autry.
How do Autry sneakers fit?
Autry sneakers usually have a regular fit, or true-to-size. It is therefore recommended to choose your regular shoe size for the best fit. Or for more guidance on sizing for individual Autry models, check out our Autry sizing guide here.
Are Autry sneakers comfortable?
Autry sneakers are very comfortable, made from leather and with cushioning in the soles.
Are Autry sneakers made in the US?
Autry sneakers are made in Indonesia and consist of a combination of materials. Most models are manufactured with both smooth and cracked leather.
How do you style Autry sneakers?
Autry sneakers have a versatile look that goes well with different outfits. For inspiration on styling the brand, check out the article here!
How do you tie Autry sneakers?
For guidance on tying your Autry laces, check out our Ultimate Sneakerjagers Lacing Guide!
How do I clean my Autry sneakers?
An Autry sneaker should be cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water and use a sponge or cloth to gently scrub harder stains, or for suede, use a suede brush (water can damage suede). Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy Autry?
Do you have your eye on this brand? With our sneaker search engine, you can browse Autry at different retailers and at different prices. Our release calendar also keeps you up to date on Autry restocks and new releases!
Popular Autry Models
Autry Medalist
The Medalist is Autry’s flagship model and a revival of their iconic 1980s tennis shoe. Its clean, low-top silhouette has a vintage feel with an upper crafted from premium leather or soft suede. The rubber outsole has a worn effect, emphasising its retro aesthetic.
The Medalist is ideal for casual everyday wear, and is versatile enough to pair with most styles.
Autry Dallas
The Dallas model is named after the brand's Texas origin, and leans into a more vintage sportswear look. It has a chunkier profile than the Medalist, with bolder paneling, contrasting stitching, and uppers that range from leather to combinations of suede, mesh and nylon.
It's a solid choice for those who are looking for a retro-runner vibe, and has more cushioning and support.
Autry Open Mid
Autry's take on a basketball-inspired silhouette, the mid-top Open Mid has a padded ankle collar, sturdier build, and more supportive feel. It often uses luxe materials like tumbled leather, nubuck, and suede in its uppers.
The model has a clean and premium look with a nod to old-school style.
Autry CLC
The CLC (Court Low Classic) is a more recent update, still keeping that retro tennis sneaker DNA, but refining the shape with a chunkier sole, sharper paneling, and a more urban edge. Materials include premium leather uppers and suede overlays.
The CLC is ideal if you like the vintage vibe but want something a little more modern and street-oriented.
Autry Bob Lutz
Honouring former American tennis pro Bob Lutz, the Bob Lutz line is a luxury capsule within Autry, combining heritage performance design with modern craftsmanship. They normally feature extra-high-quality leather and refined detailing.
The shape is usually based on the Medalist or court-style models but elevated with richer materials and minimal branding.
For more FAQs on your favourite sneaker brands and models, visit the Sneaker FAQ page.
