Nike SB
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Nike SB
Nike SB is a successful example of what can happen when professional skaters are given the opportunity to design their own sneakers.
Nike first delved into the world of skateboarding in the late 90s, but with little success.
It was after Sandy Bodecker's contributions to the brand and the introduction of the Nike SB Dunk that it began to take off in the skating community, with skateboarding legend Paul Rodriguez adding to the hype when he signed up as their figurehead in 2004.
The current Nike SB team includes skateboarders Paul Rodriguez, Eric Koston, Stefan Janoski, Ishod Wair and Grant Taylor, to name just a few.
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Sneaker Technology
A responsive cushioning innovation, Air Zoom offers excellent board feel and impact protection.
During landings, Nike SB shoes often feature Zoom Air in the heel or forefoot to absorb impact and enhance comfort.
The Nike Air unit is pressurised, creating low-profile cushioning and springy responsiveness.
The History Of Nike SB
2002
A sub-brand of Nike, Nike SB was created in 2002 to focus on skateboarding footwear, apparel, and accessories.
The initial lineup consisted of a reimagined version of the classic Nike Dunk silhouette, and a collab was immediately dropped with Supreme on the Nike Dunk SB Low Pro 'Black Cement'.
2004
The Nike SB line continued to introduce revolutionary collaborations with reputable brands, producing the Futura x UNKLE x Dunk High Pro SB 'U.N.K.L.E' in 2004.
2005
The Nike Zoom P-Rod 1 Elite 'J-Rod', designed by skateboarding legend Paul Rodriguez in 2005, marks the start of decades of skateboarding innovation.
In collaboration with Jeff Staple, the Nike SB Dunk 'Pigeon' becomes one of Nike SB's most iconic designs.
2009
Designed in collaboration with legendary skateboarder Stefan Janoski, the Zoom Stefan Janoski becomes a Nike SB staple and is a huge success to this day.
2011
With advanced technologies like Lunarlon cushioning, the Nike SB Eric Koston was developed in collaboration with professional skateboarder Eric Koston.
2019
Nike SB and Jordan Brand collaborated to produce several highly collectible Nike SB x Air Jordan 1s to celebrate the 30th anniversary of the iconic Air Jordan 1.
These include the 'NYC to Paris' and 'Desert Ore' in collaboration with Lance Mountain.
Nike SB Today
In addition to collaborations with skateboarders, artists and brands, Nike SB continues to release collectible sneakers.
The Ben & Jerry's x Nike SB Dunk Low 'Chunky Dunky' and the Travis Scott x Nike SB Dunk Low are two of the most popular collaborations.
With a wide variety of styles and colours, Nike SB has become one of the leading sneaker brands for skateboarders. The brand has also expanded into apparel and accessories.
Nike SB maintains its presence in skateboarding and sneaker communities as new models, technologies, and collaborations are introduced.
Did you know?
In fact, Nike SB Dunk Low ‘Tiffany’ is not a collaboration with Tiffany&Co, but instead with Diamond Supply Co.
In its design, the turquoise colour that symbolises the luxury brand refers to Tiffany.
Nike released the Tiffany & Co. x Air Force 1 'Black' colorway in 2023 after the stunning success of the Tiffany Dunks.
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