Nike Air Max 95
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See allIntroducing the Nike Air Max 95
Since its release in the mid-1990s, the Nike Air Max 95 has been a huge hit around the world, receiving special attention in Japan especially, as sneakerheads admire the style's unique design and athletes praise its responsiveness.
First seen in 1995, the model was actually called the Air Max, or Air Max SC, before being recognised officially as the Air Max 95.
The Air Max 95 was designed by Sergio Lozano who gave the model a very different look from the Air Max that came before.
Lozano designed the shoe based on human anatomy, with the lacing system resembling ribs, an outsole inspired by the spine, and mesh on the upper to look like muscle fibres. This look was achieved by layering stitched and compression moulded synthetic suede on the upper.
The 95 was the first Air Max model to use air cushions in the forefoot, and it also featured a minimised Swoosh on the heel. A black outsole was introduced on the model in a first-of-its-kind, intended to help hide dirt.
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The AM95 has also been the subject of some popular collaborations, such as with Atmos, who designed the 'Viotech' in 2003. Back then, these earth-toned sneakers with hints of purple were extremely hard to come by.
As part of the Nike Air Max 95 ‘Animal’ collection in 2006, Atmos also designed a limited edition version. An eclectic mix of faux-fur animal prints adorned the sneaker, including zebra, tiger, and leopard.
The brands reunited in 2018 on the AM95 with the 'We Love Nike', a black and red colorway aggressively stamped with Air Max branding throughout, and featuring exclusive insoles.
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Read allParra x Nike Air Max 95
As a follow-up to the collaboration between Amsterdam-based artist and designer Parra and Nike on the AM1 in 2005, which resulted in the incredibly sought-after 'Amsterdam' and 'Cherrywood', Parra collaborated with Nike on the AM95 'Running Man' in 2008 as part of a three-pack including a Cortez and AM90.
Known for his vibrant colours and bold patterns, this laid-back sneaker pays homage to Amsterdam with Parra's signature style.