The History of the New Balance 740
The New Balance 740 was originally launched in the early 2010s, and while it didn’t initially make any waves, the model is now making a comeback with some notable improvements.
In 2024, the NB740 was added to the brand’s Tech Runner collection, featuring a slimmer design reminiscent of the New Balance 530 model. The mesh base and metallic accents of the 740 propelled it to the forefront of the retro and Y2K trends that currently dominate the 2020s.
The New Balance 740 is not only stylish but also highly functional. Designed with comfort as a priority, its sole features the brand’s ABZORB technology, which provides excellent shock absorption to reduce the impact on your feet when walking or running.
One of the first colorways seen on the newly updated model, the ‘Marsh Green’ dropped in 2024 and featured an open-knit mesh upper and segmented midsole. Its striking overlays grabbed attention with fresh green and metallic silver accents.
Shortly after the re-launch of the model, American rapper Aminé collaborated with New Balance to give the 740 a special blue and orange colorway. The Aminé x New Balance 740v2 'Benson Tech' or 'BTEE' paid tribute to his high school, Benson Polytechnic High School, where his love for music began.
In 2025, CNCPTS and New Balance collaborated on the brand new 740 model, dropping the Concepts x New Balance 740 ‘Brut’. The sneaker was inspired by the titular champagne, giving off a luxe vibe. Cork insoles also gave a cheeky nod to the inspiration behind the shoe.
New Balance 740: Answering Your Questions
When did the New Balance 740 come out?
The New Balance 740 was originally launched in the early 2010s, but wasn't very well-known. It's now making a comeback with changes to the original silhouette, including a slimmer and more streamlined midsole.
How do New Balance 740 fit?
The New Balance 740 fits true to size. This means you can order your usual shoe size. The fit is well suited to different foot shapes and the sneaker offers enough room for the toes without feeling too tight.
Are New Balance 740 unisex?
Yes, the New Balance 740 is a unisex model. However, it is generally sold in men's sizing, so women will need to size down one to one and a half sizes when purchasing a standard New Balance 740 sneaker.
What materials is the New Balance 740 made from?
The New Balance 740 is made from a combination of synthetic materials, mesh for breathability and synthetic leather for added strength. This ensures a comfortable fit, good support and a durable design that is suitable for everyday use.
Are New Balance 740 waterproof?
No, the New Balance 740 is not waterproof. The shoes have good breathability and are designed to keep your feet comfortable in everyday life, but they are not suitable for use in wet or rainy conditions.
Are New Balance 740 comfortable?
The New Balance 740 is known for its outstanding comfort. Thanks to the breathable material and the well-cushioned ABZORB midsole, the shoes feel comfortable when walking and standing. This makes the 740 suitable for a long city walk as well as for active everyday life or sporting activities.
How can I clean the New Balance 740?
A New Balance 740 is best cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water, and use a sponge or cloth to gently scrub harder stains, or for suede, use a suede brush (water can damage suede). Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy New Balance 740?
Do you have your eye on this model? With our sneaker search engine, you can browse the New Balance 740 at different retailers and at different prices. Our release calendar also keeps you up to date on NB740 restocks and new releases!
Popular New Balance 740 Colorways
New Balance have released some fresh colorways on the NB740, and these are a few of the most popular.
For more FAQs on your favourite sneaker models, visit the Sneaker FAQ page.
