A new New Balance 550 awaits us, dear community, but in a completely different way than we are used to! The New Balance 550 'Pistachio Ecru' comes in collaboration with the Japanese label AURALEE, who have designed chic sneakers with the brand from Boston several times in the past. The New Balance BB550 is currently very trendy and AURALEE has managed to give the silhouette a completely different vibe. After a first sneak peek at Fashion Week 2021 in Paris, the shoes are now ready for release.
Read on to find out in detail when the sneakers will be launched and what the brands have done together in the past!
Auralee x New Balance - A brief look at history
Have you heard of AURALEE, dear community? The collaboration between the Japanese brand and New Balance began in 2019 with Tokyo Design Studio launching a collabo on the R_C2. Below you can see the first sneakers of the collaboration.
We see typical New Balance style, but simply different. The sneakers also have a certain outdoor vibe and feature a Gore-TEX upper.
AURALEE Trends may come and go—what stays is personal style
This was followed by a few more looks from the collaborators and only in 2021 did the New Balance x Tokyo Design Studio x AURALEE RC_2 in 'Taupe' drop.
AURALEE says of itself that its values are anchored in a genuine sense of modernity and purpose: Authenticity rhymes with clarity of design; quiet elegance is in harmony with gentle formality; comfort is balanced by sensitive sophistication.
The name of the label also fits this:
"‘Auralee’ is the title of an old American folk song. At first, I didn’t know what it actually meant - I just responded to the soulful, evocative sound of the name. When I found out its meaning, I thought it very appropriate : I envision my collections to be worn in the morning light.”
AURALEE Founder Ryota Iwai
Auralee X New Balance 550 'Pistachio Ecru' | BB550AR
The new AURALEE X New Balance 550 'Pistachio Ecru' collaboration is set to release in July 2021.
Since the collaboration with Aimé Leon Dore in 2020, the New Balance 550 has been making a strong comeback. The new look in collab with AURALEE is super minimalist with an all-leather upper in beige tones. Traditionally, the BB550 comes with a colourblocking of two colours, so that's not the case here. The typical basketball logo on the tongue is also missing.
The perforated elements that extend more across the upper and the fact that the number 550 is only very subtly visible on the side are also special in this look! Minimalism is the name of the game here. But the look doesn't lose its retro vibe.
Of course, there are still a few little eye-catchers. The eye-catching sole is well accentuated in this clean look and we find the New Balance branding as an eye-catcher in black on the heel. AURALEE, on the other hand, has been immortalised on the insoles.
When will the Auralee X New Balance 550 'Pistachio Ecru' be released?
The AURALEE X New Balance 550 'Pistachio Ecru' will be available in Europe from Monday 26 July 2021. You can already sign up for Raffles via the button and the images in this post, where you will also see a regularly updated list of all the shops. If you follow us on Instagram, you won't miss the release.
