adidas Originals and Sporty & Rich have dropped a new pack inspired by the timeless vibe of the '70s. The collab celebrates both brands' heritage and the Swedish roots of Emily Oberg, the founder of Sporty & Rich. The result is the ‘Sweden Pack’, featuring three SL72 colorways.
The 'Mint Rush/Power Purple', 'Real Blue/Light Yellow', and 'Light Yellow/Real Blue' pay homage to classic '70s colour palettes. The sneaker blends adidas’ athletic heritage with the refined aesthetic of New York-based Sporty & Rich.
The collab plays with contrasts and textures, featuring a classic nylon upper, suede overlays, and leather Three Stripes. Finally, we’ve got the Sporty & Rich logo on the tongue, and the sneakers come with chunky cotton laces for that retro feel.
The Sporty & Rich x adidas Originals SL72 'Sweden Pack' will drop exclusively at Sporty & Rich on 23rd November 2024, and from 26th November, the sneakers will also be available on adidas CONFIRMED, adidas.com, and selected retailers.
