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Minecraft and adidas Close Multi-Year Partnership and Unveil First Collection

April 1, 2025 5:00 PM
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By Lotte Voorbij
Editor
Minecraft and adidas Close Multi-Year Partnership and Unveil First Collection

It looks like gaming is gradually making its way into the sneaker community, and adidas is responding with its next collaboration. On April 1, 2025, the first collection with Minecraft will be available, consisting of apparel, sneakers, and in-game activations.

Minecraft is arguably one of the biggest games of all time. The game is known for its blocky aesthetic and focuses on building villages, cities, and even entire worlds. Minecraft is so popular that the game is getting its first film adaptation this month: A Minecraft Movie.

The film is a production of Warner Bros. Pictures and Legendary Pictures, starring Jason Momoa and Jack Black. It is directed by Jared Hess, who is also known for films such as Napoleon Dynamite, Nacho Libre, and Masterminds. The cast also includes Emma Myers, Danielle Brooks, Sebastian Hansen, and Jennifer Coolidge.

A few weeks before the film’s release, Adidas announced that the brand would enter a multi-year partnership with Minecraft. The duo will introduce clothing and sneaker designs, as well as digital experiences within the Minecraft world. A perfect blend of gaming, sports, and culture.

Minecraft x adidas
Minecraft x adidas

To celebrate the film’s premiere, adidas is launching its first capsule collection on April 1, 2025, inspired by the movie. The collection features adidas' classic shirts, jackets, sneakers, and joggers, each designed in the game's signature style.

Minecraft x adidas
Minecraft x adidas

Available for both young and old, the collection is more than just clothing and sneakers—it’s an invitation to step into the world of A Minecraft Movie and bring its energy to life through your outfit.

First Drop

The Minecraft x Adidas collection is available starting today (April 1, 2025) at adidas. Click here to view the collection. A Minecraft Movie hits theaters on April 2, 2025—a must-see for gaming enthusiasts.


When is the Minecraft x adidas collection dropping?

The first collection of it will be available worldwide from April 1, 2025 at adidas.

What does the Minecraft and adidas collection consist of?

The capsule collection consists of clothing, sneakers, and in-game activations inspired by the movie A Minecraft Movie.

When will the movie A Minecraft Movie be released?

The film A Minecraft Movie will be shown in cinemas from April 2, 2025.

Minecraft x adidas
Minecraft x adidas
Minecraft x adidas
Minecraft x adidas
Minecraft x adidas
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