As a loyal McLaren supporter, I have to admit that this news even gets me excited: adidas is entering the world of Formula 1 as the official partner of the Mercedes-AMG PETRONAS F1 Team. This multi-year partnership marks a historic step for the German sports brand, which will become responsible for the team's complete apparel, footwear, and accessories starting in 2025. Additionally, exclusive lifestyle products for fans of the team will be developed.
The collaboration brings together two icons: the technological innovation and speed of Mercedes-AMG PETRONAS F1 and adidas' 75 years of expertise in sportswear. The new collection is fully tailored to the world of Formula 1. From outfits for drivers and mechanics to limited-edition lifestyle products for fans, the focus is on performance, innovation, and a fresh look. And the best part? You won’t have to wait long—the first collection will be unveiled next month!
Bjørn Gulden, CEO of adidas, highlights the importance of this partnership: "Formula 1 is growing immensely, not just as a sport but also as a cultural phenomenon. With this collaboration, we aim to push boundaries on the track and engage a new generation of fans with unique lifestyle products."
Toto Wolff, Mercedes' team principal, called this a "new chapter" for his team. And it certainly is. With adidas, they have a partner that perfectly understands how to combine performance and style. Of course, I hope McLaren beats them on the track next season, but this is definitely a win for the sport as a whole.
The new collections will be available at adidas, mercedesamgf1.com, and selected stores.
Frequently asked questions about the cooperation between Mercedes and adidas
adidas will become the official apparel partner of Mercedes-AMG PETRONAS F1 from 2025, designing everything from team apparel to limited-edition fan products.
The first pieces will be unveiled as early as next month, just in time for the new season.
It shows how big and influential F1 is becoming, not only as a sport but also in culture. This collaboration brings style, innovation, and speed together and opens the door to a broader audience.
