2025 kicks off with a bang. CNCPTS and New Balance are teaming up again for a fresh New Balance 740 colorway. The 'Brut' is inspired by the driest champagne category and follows up on the 'Saignée' release. The upcoming design brings a more subtle yet refined colour palette to the 740.
The upper instantly catches your eye with its unique mix of colours. The mesh upper is done in a dark metallic green, while the overlays pop in a brighter lime green. The tongue adds a bold orange accent, creating a strong contrast against the otherwise understated design.
The ABZORB midsole and black outsole provide not just comfort, but a solid foundation that enhances the luxe feel. It’s all topped off with cork insoles, giving a cheeky nod to the champagne inspiration.
This marks the third collaboration between CNCPTS and New Balance on the 740, and honestly? They just keep outdoing themselves. Every release feels like an upgrade, and the ‘Brut’ is no exception.
The Concepts x New Balance 740 'Brut' will be available exclusively on CNCPTS’ online store and in physical stores on January 10, 2025. Whether it will get a global release is still up in the air.
Frequently Asked Questions about the CNCPTS x New Balance 740 'Brut'
The release is set for January 10, 2025, both online and in CNCPTS stores.
The name and design are inspired by 'Brut,' the driest category of champagne, which highlights the shoe's luxe vibe.
CNCPTS, or Concepts, is an American sneaker and streetwear store known for its creative collaborations with major brands like New Balance, Nike, and Adidas. Founded in 1996, the brand blends bold designs with storytelling, making it a key player in the world of premium sneakers and fashion.
