Nike Air Max 1
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Introducing the Nike Air Max 1
A trip to France was all Tinker Hatfield needed to be inspired to design the Air Max 1.
It was the architects that turned the Paris Center George Pompidou inside out that sparked the designer's new way of thinking, resulting in Hatfield's visible air unit in the Air Max 1.
There was an air unit in the heel of the Air Max 1 to provide optimal support, and the sneakers were flexible and comfortable thanks to the foam soles. Suede and mesh were used to make the upper.
It had been around for a while before Nike introduced its Air technology.
Frank Rudy, a former NASA employee, discovered how to put gas in sneakers' soles, and the technology was introduced in 1978 with the Air Tailwind.
In 1987, the first Air Max was officially released in 'Sport Red' and 'Varity Blue' colourways.
Even though it didn't make much of an immediate impression, Nike put a lot of money into advertising and featured stars like Michael Jordan and tennis player John McEnroe wearing it.
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