YMC
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Introducing YMC
Founded in 1995 by Jimmy Collins and Fraser Moss, YMC (You Must Create) are known for their creative flair.
The brand pool their knowledge of subcultures, music, and art to design functional, understated, yet defiant apparel, inspired by traditional workwear and military uniforms, with a post-punk DIY attitude.
Taking their name from a quote by industrial designer Raymond Loewy, "You must create your own design style", You Must Create is a mission statement that the brand still work by today.
