Under Armour
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Shop allIntroducing Under Armour
Founded in 1996, Under Armour hit the ground running with 'The Shorty', a soft, skin-tight, stretchy top that wicked sweat faster than anything else out on the market.
Quickly delivering more ground-breaking products, including HeatGear®, ColdGear® and AllSeasonGear®, it wasn't until 2006 that Under Armour moved into footwear. They introduced a line of football cleats that were so successful that the brand became the official footwear supplier to the NFL.
In 2018, a new cushioning system called HOVR was introduced to Under Armour's footwear that not only absorbed impact, but returned energy.
After the Curry Brand was launched in 2020 in partnership with NBA champion Stephen Curry, whose mission is to ensure every young person has equitable access to sport, Under Armour continues to focus their energy and resources to create opportunities for millions of youth to engage in sport by 2030.