Reebok
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Why Choose Reebok
Reebok, founded in 1895 in Bolton, England, rose to fame in the 1980s by capitalising on the women's fitness movement with the Reebok Freestyle—the first athletic shoe designed specifically for women.
This success was followed by iconic models like the Classic Leather and Club C, which combined performance and streetwear appeal.
In 1989, Reebok revolutionised the industry with the Pump, an innovative sneaker with an inflatable chamber for a customisable fit, made famous by NBA star Dee Brown.
After being acquired by Adidas in 2006 and later sold to ABG in 2021, Reebok is now embracing a retro revival, with vintage designs making a comeback, alongside a strong commitment to sustainability and eco-friendly materials.
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