Hummel
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Introducing Hummel
With over 100 years of history, Hummel was established in 1923 by Max Messmer and his father, Michael Messmer, who brought a football shoe onto the market under the name 'Hummel'.
In 1961, Bernhard Weckenbrock acquired the company, bringing it to the forefront of the sports industry by completely modernising the brand, and introducing the iconic chevrons on the shoe designs.
In the 1980's, now in Danish hands, the brand flourishes, sponsoring clubs like Real Madrid, Aston Villa, and Verona.
Hummel re-establishes themselves again as a trendy sports apparel brand in the new millennium, with their chevrons seen on celebrities and sports stars alike.
As they celebrate 100 years in sport, Hummel continues to grow, taking inspiration from its symbol: A bumblebee who defies gravity and flies.
