adidas
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Why Choose adidas
adidas' evolution from a modest German shoe factory in the 1920s to a global sportswear giant is marked by relentless innovation and iconic design.
The 3-Stripes logo, originally introduced for both branding and functional stability, quickly became synonymous with quality athletic gear. Throughout the decades, adidas expanded into various sports, crafting specialised footwear for track, tennis, and more, solidifying its identity as a performance-first brand.
The 2013 development of Boost foam transformed comfort and energy return in that brand's footwear, particularly in the UltraBoost line, while high-profile collaborations with figures like Kanye West (YEEZY), Pharrell Williams, and Beyoncé pushed the brand deep into the heart of streetwear and sneaker culture.
Today, adidas continues to thrive at the intersection of sport, technology, and culture.
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