adidas Yeezy Boost 350
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Why Choose the adidas Yeezy Boost 350
Kanye West’s journey into fashion began in 2009 with Nike, but his real breakthrough came after joining adidas in 2013. His first major release, the Yeezy Boost 350 ‘Turtle Dove’, debuted at New York Fashion Week in 2015, revolutionising sneaker culture. The shoe’s sleek, low-top silhouette blended high fashion with sportswear, featuring a Primeknit upper and adidas' BOOST sole for unmatched comfort and style.
Following the ‘Turtle Dove’, adidas quickly released multiple sought-after colorways, leading to the evolution of the Yeezy Boost 350 V2 in 2016. This updated design featured a bolder Primeknit pattern, a distinctive SPLY-350 stripe, and an improved sole. The V2 became an instant hit, with eight colorways launching in its first year alone.
Despite adidas ending its partnership with Kanye in 2022, Yeezys remain a cultural phenomenon. The Yeezy Boost 350 V2, in particular, defined sneaker trends throughout the 2010s, influencing countless designs and remaining highly coveted in the resale market.
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