UGG
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Why Choose UGG
UGG began its journey in the 1970s with Australian surfer Shane Stedman, who trademarked "ugh-boots" as fleece-lined sheepskin footwear ideal for warming cold post-surf feet. The boots gained traction among rebellious youth in Sydney and were soon brought to the U.S. by surfer Brian Smith in 1978, where they quickly caught on with the Southern California surf scene. Originally sold in surf and ski shops, UGG became synonymous with laid-back, coastal lifestyle fashion.
A major turning point came in 1995 when Deckers Outdoor Corporation acquired the brand, transforming UGG into a global luxury name. With celebrity endorsements and high-profile moments like featuring in Oprah's 2003 "Favourite Things" list, UGG boots became a cultural icon.
Today, the brand is celebrated for its comfort, premium materials, and natural temperature-regulating sheepskin. Beyond boots, UGG’s product line includes sandals, apparel, and home goods, making it a go-to for cozy, versatile living.
