PUMA Suede
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Why Choose the PUMA Suede
The PUMA Suede, introduced in 1968, originally gained traction as a performance sneaker for athletes, known for its plush suede upper and durable design. It became iconic during the 1968 Mexico City Olympics when sprinter Tommie Smith raised his fist in the Black Power salute while wearing PUMA shoes, linking the brand to cultural activism.
Throughout the 80s and 90s, the Suede transitioned into a lifestyle sneaker, embraced by hip-hop, breakdancing, and urban culture. Collaborations with artists like Rihanna and The Weeknd, along with fun pop culture tie-ins like One Piece and Ghostbusters, have kept the Suede relevant as a fashion icon.
The Suede XL, introduced in 2023, offers a bold update with exaggerated proportions, thicker tongues, wider laces, and a more robust padded collar, while retaining the classic Formstrip and gold foil branding.
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