HOKA
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Why Choose HOKA
Founded in 2009 by French trail-running veterans Nicolas Mermoud and Jean-Luc Diard, HOKA began with a bold idea: create a shoe with an oversized sole that could help runners "fly" downhill. What started as a niche brand for mountain runners quickly evolved into a global name, celebrated for both technical prowess and lifestyle appeal.
Today, HOKA is instantly recognisable thanks to its futuristic silhouettes, lightweight builds, and a suite of cutting-edge technologies. Features like the Meta-Rocker sole - which encourages forward motion and smooth transitions - and the Active Foot Frame, which cradles the foot for unmatched support and stability, make every stride feel effortless. Cushioning comes from EVA foam midsoles, while select models incorporate GORE-TEX for waterproof, breathable performance.
Beloved by athletes and style-savvy urbanites alike, HOKA has grown far beyond its trail roots. Models like the Clifton 9 and Speedgoat 5 exemplify the brand's ability to balance comfort, function, and aesthetic innovation.
HOKA has blended performance innovation with distinctive design to become one of the most talked-about sneaker brands of the 2020s.
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