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The Crocs Brand
Crocs was founded in Colorado in 2002 by Scott Seamans, Lyndon Hanson, and George
Boedbecker Jr.
When sailing, they came across a boat clog made by Canadian company Foam Creations using a new EVA foam material called Croslite, and the trio quickly acquired the rights to the manufacturing process and secured exclusive rights to the Croslite technology.
The first prototype was revealed at the Fort Lauderdale Boat Show and sold out immediately. The brand then launched their first Croc model, ‘the Beach’, which is now known as Crocs Classics.
Crocs became very popular due to their comfort, breathability, and easiness to clean. Their moulded, non-slip and wipe-clean build meant they were spotted on the feet of nearly everyone who worked on their feet for hours, like nurses and kitchen workers.
Every Croc clog features thirteen holes in the top and sides to allow for airflow and customisation. In October 2006 the company purchased Jibbitz, which manufactures small accessories that can snap into these holes.
Love them or hate them, the ‘ugly’ Croc sandals are here to stay, with over 100 different styles for men, women and children.
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Crocs' Best Collabs
Christopher Kane
Unveiling the first ever pair of designer Crocs at his London Fashion Week Spring/Summer 2017 show, Kane set a precedent for collaborations on the famous clog. The marble-print colorways were accented by mineral stone Jibbitz. Two months later, the designer also dropped tiger-print Crocs with floral Jibbitz.
Bad Bunny
Bad Bunny’s Croc collab featured an all-white colorway with glow-in-the-dark Jibbitz, that was so popular that it sold out within 15 minutes.
Chinatown Market
In Chinatown Market’s first collaboration with Crocs, they completely covered a pair of clogs with artificial grass.
According to the brand, they wanted to simulate the experience of walking barefoot on grass. Madness or genius? You decide!
Cars
Immensely popular, the Cars x Crocs collab featured Cars graphics from the film and LEDs that lit up with every step.
Initially releasing for kids, the brand released the adult-sized clogs shortly afterwards.
Balenciaga
Debuting in Demna Gavasalia’s SS18 show, these platform crocs came in a 10cm high heel and were decorated with many colourful Jibbitz.
They instantly sold out when they hit Barney’s in 2018.
Lucky Charms
Lucky Charms and Crocs struck gold with this collaboration, lavishing their red and gold pair of clogs with rainbows, leprechaun Jibbitz, and slogans such as ‘Magically Delicious’.
Takashi Murakami
Croc’s first major artist collaboration was with Takashi Murakami, and the pop-art inspired pair featured a colourful camouflage print and Murakami’s iconic Ursa Bear character as a Jibbitz.
Pleasures
LA-based streetwear brand Pleasures teamed up with the brand to create these spooky Crocs.
The white skeleton graphic on the all-black pair honours Pleasures’ heavy metal vibe.
Palace
London Skate brand Palace surprised everyone with a Crocs collab dressed in desert camo, that came with a number of colourful Jibbitz such as pound signs and turtles.
Palace’s message to the doubters was ‘Don’t knock it till you tried it’.
Post Malone
The artist has collaborated many times with the Crocs brand, but his stand-out shoe has to be the one that dropped in 2019 – a black and blue Duet Max silhouette was given a rugged, chunky look with adjustable Velcro straps and a lobster-claw Jibbitz.
Did you know?
During the COVID-19 epidemic, Crocs sent out 100,000 pairs of crocs to healthcare workers, showcasing their social responsibility.
