Sustainable sneaker brand VEJA is opening a new store in Paris, dear community. Located in the 10th arrondissement, the VEJA General Store offers a unique experience for their customers. Besides an extensive range of sustainable clothing items and accessories, the shop also comes with a repair hub where you can get your sneakers repaired.
VEJA is one of the forerunners in sustainable sneakers. The brand was founded in 2004 by Sébastien Kopp and François-Ghislain Morillion. The two were looking for a trainer produced in a fair and sustainable way. When they couldn't find any, they decided to found a sneaker brand of their own: VEJA.
Read more about the history of Veja here >>
At a time when fast fashion plays a major role, VEJA wants to break this trend by emphasising repair. The VEJA General Store in Paris focuses on repairing sneakers and clothing (of any brand) to extend the life of the items. With a focus on craftsmanship, your worn-out or broken trainers are in the right place here.
Besides repairs, the shop also offers sustainable products. These include books, furniture, care products for sneakers, toolboxes and home accessories. The minimalist interior, provided by French company Alors Studio, gives the shop a warm and calm feel.
With the opening of the General Store, VEJA is taking another step in its commitment to a circular economy. The shop is open from today, so if you are in the area, be sure to take a look.
Adress: 11 Rue de Marseille, 75010 Paris
