The History of the Nike Air Max 720
The first Nike Air Max 720 was released on 1st February 2019. Designed by Dylan Raasch and Jesi Small, the AM720 uses an Air unit that is vertically and horizontally visible at 360 degrees. 360 + 360 = 720, hence the name!
It has the tallest Air unit ever – its predecessor, the Air Max 270, has a height of 32mm, and the 720 increases that to 38mm. The Air Unit expands further and creates a new sensation of air that not only offers buoyancy and lightness, but also cradles the foot.
The upper of the sneaker has a “Retro Future” motif that reminds us of Nike in the year 2000. In this year Nike created many expressive design with unusual shapes, and inspired the imagination with ideas of the future.
Over 70% of the new Air Max 720 is made from recycled waste, and 95% of the Air Unit is made from recycled waste.
“If the retro part is what informs the upper, then the future part is this Air bag.”
Dylan Raasch
For people that stand on their feet twelve to sixteen hours a day, this sneaker is perfect. It may look simple, but it took a lot of time to perfect the design to the end result.
The Air Max 720 has an explosive look that radiates positive energy. Inspired by nature, the series plays with lava flows, lakes, dunes, forests, sunsets and sunrises, the milky way and more in their colorways.
The first two colorways were based on the Northern Lights, released with colour palates reflecting the blues and purples of the Aurora Borealis.
"The AM720 ‘Northern Lights’ colorway is the defining colorway. Since the colorways are all inspired from wonders of nature, we felt the Northern Lights is the wonder of the wonders and would make for a completely new expression of Air Max."
Dylan Raasch
Nike Air Max 720: Answering Your Questions
Who designed the Air Max 720?
The Nike Air Max 720 was designed by Dylan Raasch and Jesi Small. The AM720 uses an Air unit that is vertically and horizontally visible at 360 degrees, giving the model its name: 360 + 360 = 720.
When did the Air Max 720 come out?
The Nike Air Max 720 was released on 01 February 2019 and came out in two 'Northern Lights' colorways.
What was the inspiration for the Nike Air Max 720?
The AM 720 were inspired by nature. More precisely, from the organically radiating movement of energy in various natural wonders. This is vivid in the colorways - for example, they play with lava flows, northern lights, the Milky Way and sunsets and sunrises.
What technology is in the Nike Air Max 720?
The Nike Air Max 720 uses the tallest Air unit ever, at a height of 38mm. This provides ultimate cushioning and impact protection in the heel. The full-length airbag 'ring' then provides a wide base of support that extends into the forefoot to aid transition and stability.
Are Nike Air Max 720 comfortable?
The AM720 is very comfortable, with the full-length Air unit cradling the foot and providing buoyancy and lightness. Most 720 have a mesh or synthetic upper, keeping them breathable and lightweight. They're intended for people who are standing on their feet all day, so the design has been created specifically with comfort in mind.
Can you run in Air Max 720?
The AM720 is intended for lifestyle and casual wear. It's good for standing in for long hours, but it's not suitable for running, sports, or intense workouts.
Does the Air Max 720 fit true to size?
For the Air Max 720, you should order half a size larger. This silhouette has a very narrow fit, so be careful if you have wide feet.
How do you tie the Air Max 720?
For guidance on tying your AM720 laces, check out our Ultimate Sneakerjagers Lacing Guide!
How to tell if Nike Air Max 720 are fake?
You don't recognise fake AM720 by one fixed indicator. In fact, it is a combination of indicators that vary from pair to pair. However, you can use these indicators to virtually determine whether a pair of Air Max 720 are genuine:
Material and colour, stitching, smell (fakes might have a strong chemical odour), weight (fakes tend to be lighter than the real thing), placement of the Swoosh, shape of the heel (check the plastic insert, which should be semi-transparent, and not cloudy/dirty), discrepancies on the tongue, nose, insole and outsole, errors on the size label, incorrect product code (SKU), flimsy or faded packaging, lack of or discrepancies in accessories and, finally, judging prices and sellers.
How do you clean Nike Air Max 720?
An Air Max 720 should be cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water and use a sponge or cloth to gently scrub harder stains. Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy Nike Air Max 720?
Do you have your eye on this model? With our sneaker search engine, you can browse the Nike Air Max 720 at different retailers and at different prices. Our release calendar also keeps you up to date on AM720 restocks and new releases!
Nike Air Max 720 Variations
Over the years, the classic design of the Nike Air Max 720 has been joined by a number of special variations and different versions.
Nike Air Max 720 Horizon
The Air Max 720 Horizon is a more weather-resistant version. It has a higher-cut, boot-like design, and is constructed from water-resistant materials.
The upper is made from GORE-TEX, while the plastic overlays give the shoe more stability. It also features aggressive outsole traction for better grip in harsh conditions.
Nike Air Max 720 ISPA
Part of Nike's ISPA line (Improvise, Scavenge, Protect, Adapt) the Nike Air Max 720 ISPA has a futuristic vibe with extra overlays, a rugged outsole, and a deconstructed look.
The ISPA is designed for the city and urban exploration, with a more durable build for the streets.
Nike Air Max 720 OBJ
American NFL player Odell Beckham Junior got together with Nike to create this version of the AM720.
The Nike Air Max 720 OBJ is a lifestyle sneaker with a streetwear aesthetic. They feature chunkier overlays and bold colour schemes, and are made from a mixture of materials. There is also an OBJ Slip which has a laceless, slip-on design for convenience.
Nike Air Max 720 Saturn
The Nike Air Max 720 Saturn is a high-top variation with a zip-up shroud covering the laces.
It has a sleek, futuristic racing-inspired design, and is often seen in NBA All-Star and Motorsport-themed colorways.
Jordan Aerospace 720
Combining the Jordan Brand DNA with the Air Max 720's Air unit, the Jordan Aerospace 720 is a futuristic high-top sneaker that utilises exaggerated pull tabs and angular overlays for a space-age look.
Designed for everyday wear rather than use on the court, it's made from lightweight textile and a synthetic upper with layered detailing.
Jordan Air Latitude 720
The Air Latitude 720 is a women's exclusive sneaker, fusing Air Jordan 8 elements with the Air Max 720 sole.
It has a high-cut, laceless construction with an adjustable strap system, with a cross-strap design taken from the AJ8. The full-length 720 Air unit provides extreme cushioning, and adds to the futuristic aesthetic.
Popular Nike Air Max 720 Colorways
Nike have released many successful colorways on the Air Max 720, and these are some of the most popular and all-time favourites.
Nike Air Max 720 'Sunrise' | AO2924-800
The vibrant 'Sunrise' colorway features a gradient transitioning from deep orange to bright yellow, reminiscent of a beautiful sunrise.
The design captures the warmth and energy of dawn, making it a standout choice for those seeking a bold look.
Nike Air Max 720 'Sunset' | AR9293-500
Designed specifically for women, the AM720 'Sunset' has a gradient blend of pink, purple, and orange hues, emulating the serene and captivating colours of a sunset.
The colorway offers a harmonious balance between style and comfort, making it ideal for everyday wear.
Nike Air Max 720 'Sea Forest' | AR9293-400
The 'Sea Forest' presents a deep blue and green gradient, reimagining the mysterious depths of the ocean and lush underwater forests.
The design provides a refreshing and cool aesthetic, perfect for those drawn to nature-inspired themes.
Nike Air Max 720 'Pink Sea' | AR9293-600
Featuring a lively combination of pink and blue tones, the 'Pink Sea' is inspired by the vibrant colours found in tropical seas.
The playful palette adds a pop of colour to any outfit, making it a favourite among those who appreciate a fun and energetic style.
Nike Air Max 720 'Carbon Grey' | AO2924-002
For those preferring a more understated vibe, the 'Carbon Grey' offers a sleek and modern look.
The sneaker combines various shades of grey, providing a versatile option that seamlessly fits into a variety of wardrobes.
Air Max Day
Air Max lovers celebrate Nike Air Max Day on 26 March every year. Nike honours the history of the model by releasing special edition sneakers, reissuing classic models, and collaborating with designers, artists and brands to create unique designs on this special day.
To read more about Nike Air Max Day, visit our dedicated page here, which covers the history of the yearly event since it started in 2014.
For more FAQs on your favourite sneaker models, visit the Sneaker FAQ page.
