The History of the Nike Air Max 270
Developed in 2018, the Nike Air Max 270 was the first Nike sneaker to be designed 100% for lifestyle rather than running. It was designed with the same stringency for sporty performance that the brand is known for, but with a focus on the demands of everyday life.
The Air Max 93 and Air Max 180 inspired this silhouette, which was designed by Nike's Senior Creative Director Dylan Raasch. The name '270' comes from an old nickname coined by Nike designers. The 270 was an internal moniker for the Air Max 93, because it referred to the 270 degrees of visibility of the Air unit.
In addition, the AM 270 boasts the largest Max Air heel unit, which is 32mm high. This means that the kicks also offer the largest heel volume displacement for maximum air cushion comfort.
The upper of the shoe is made of a multi-layered mesh upper that guarantees a perfect fit. The mini Swoosh perfectly balances the eye-catching and large air window. You'll feel like you're walking on air, while the dual-density foam sole provides the comfort you need.
Special editions and variations
One of the most successful versions of the Air Max 270 is the React version. The innovation was the combination of the visually striking Air Unit and the midsole filled with React foam. Nike said that this would combine many advantages: an improved running feel, more flexibility and a lower weight.
In 2020, Travis Scott designed the colorway 'Cactus Trails' on the Nike Air Max 270 React. This collaboration with the rapper introduced a rugged aesthetic with earthy tones and a vintage, trail-inspired design, which was highly sought-after.
The ‘Legend of Her Pack’ collection honoured Carolyn Davidson, the designer of the Nike Swoosh, in 2019. Both an Air Max 200 and Air Max 270 were dropped. Their colorways featured vibrant overlays and multiple Swoosh logos, celebrating the brand's history and Davidson's contribution to it.
Nike Air Max 270: Answering Your Questions
When did the Nike Air Max 270 come onto the market?
The Nike Air Max 270 was launched in 2018, notable for its large Air unit and lifestyle-dedicated design.
What is the Nike Air Max 270 inspired by?
The AM 270 was inspired by two predecessors from the Max family: the 93 and the 180. The Senior Creative Director of the Swoosh brand, Dylan Raasch, took the 270-degree cushion of the AM 93 for his design. Also inspired by the AM 93 is the padded sockliner.
The name '270' comes from the 270-degree visibility of the air unit. '270' was also an internal nickname for the AM 93.
Is the Air Max 270 a running shoe?
The Nike Air Max 270 is the first model that Nike launched as a pure everyday shoe. The brand released explicit lifestyle sneakers before it, but they also had an Air unit that was actually developed for running. So the 270 is the first to be a 100% lifestyle shoe.
Are Nike Air Max 270 comfortable for walking?
The large Air unit in the heel of the AM270 provides responsive cushioning and impact absorption, meaning that the sneaker gives all-day comfort and support in casual activities.
What’s the difference between the Air Max 270 and Air Max 270 React?
The main difference between the original AM270 and the React version is the midsole, which has been filled with React foam. The React model also features a multi-layered upper made from synthetic materials, rather than the mesh upper the AM270 utilises.
The React therefore has an improved running feel, more flexibility, and is more lightweight overall.
Do Air Max 270 fit true to size?
Both the Air Max 270 and the 270 React are relatively small. It is recommended to buy the shoe a half to a whole size larger for the ideal fit.
How do you tie the Nike Air Max 270?
For guidance on tying your AM270 laces, check out our Ultimate Sneakerjagers Lacing Guide!
Where are Nike 270s made?
The Nike Air Max 270 are manufactured in Vietnam. Around 50% of Nike's total production takes place in Vietnam. This is closely followed by China with 27% and Indonesia with 18%.
How to tell if Nike Air Max 270 are fake?
You don't recognise fake AM270 by one fixed indicator. In fact, it is a combination of indicators that vary from pair to pair. However, you can use these indicators to virtually determine whether a pair of Air Max 270 are genuine:
Material and colour, stitching, smell (fakes might have a strong chemical odour), weight (fakes tend to be lighter than the real thing), placement of the Swoosh, shape of the heel (check the plastic insert, which should be semi-transparent, and not cloudy/dirty), discrepancies on the tongue, nose, insole and outsole, errors on the size label, incorrect product code (SKU), flimsy or faded packaging, lack of or discrepancies in accessories and, finally, judging prices and sellers.
How do you clean Nike Air Max 270?
An Air Max 270 should be cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water and use a sponge or cloth to gently scrub harder stains. Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy Nike Air Max 270?
Do you have your eye on this model? With our sneaker search engine, you can browse the Nike Air Max 270 at different retailers and at different prices. Our release calendar also keeps you up to date on AM270 restocks and new releases!
Popular Nike Air Max 270 Colorways
Nike have released many successful colorways on the Air Max 270, and these are some of the most popular and all-time favourites.
Nike Air Max 270 ‘Black/White’ | AH8050-002
The ‘Black/White’ is one of the original releases on the AM270, and is still popular today. Its breathable mesh upper comes in black, providing a minimalist yet stylish look.
The white midsole provides a welcome contrast, and enhances its aesthetic. Suitable for matching with both casual and athleisure wear, this colorway remains a standout in the 270 lineup.
Nike Air Max 270 React ‘Bred’ | DR8616-002
The sleek ‘Bred’ colorway combines a black mesh upper with a vibrant red heel unit, which adds a striking contrast. White branding on the tongue and heel adds subtle detailing.
This take on the classic ‘Bred’ colorway is a welcome addition to the Air Max 270 model.
Nike Air Max 270 React ‘Bauhaus’ | AO4971-002
The 'Bauhaus' is an artistic sneaker inspired by the Bauhaus movement, an influential German art movement from the early 20th century, known for its minimalist and functional designs.
The sneaker’s colour combination is inspired by the Bauhaus colour palette and consists of contrasting shades such as 'Phantom', 'University Gold' and 'University Red'.
Nike Air Max 270 React ‘Heavy Metal’ | AO4971-005
The ‘Heavy Metal’ is inspired by the edgy aesthetic of the titular music genre, reflected in the bold colour scheme. A black and blue upper provides the perfect stage for a gleaming gold Swoosh.
Metallic accents add an extra heavy metal touch, and the green Air unit provides the usual comfort expected from the model.
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