In the evolving world of sneakers, new brands are constantly popping up to catch the attention of sneaker lovers. One such emerging brand that is increasingly taking centre stage is On!
Designed with innovative technologies and fresh design, On sneakers have quickly gained ground. Let's look at the story behind this brand and discover why it attracts the attention of so many sneaker fans.
The shoes from On that we will discuss today are:
- Cloud
- Cloudnova
- Cloudrift
- Cloudvista
- Cloudultra
- Cloudwander
- Cloudaway
- Cloudeasy
- Cloud X
- THE ROGER
The story behind On trainers
On is a Swiss brand founded by a group of three friends. Former athlete Olivier Bernhard had the vision to create a running shoe with a completely new feel. His experiments began by using pieces of garden hose, which he attached to the outsole of his prototype.
In 2010, Casper Coppetti and David Allemann joined the team with the aim of creating the best-performing shoe ever, developed entirely in Switzerland using the most advanced technology.
On and Roger Federer
Unlike the usual collaborations between a brand and an athlete, On and Roger Federer did not start with the typical conversations about sponsorship. It was only after the team noticed that Roger was wearing On shoes worldwide that they got in touch.
Roger now uses his unique experience to take product development, marketing and fan experiences to new heights. Roger also plays a role in developing the athletic spirit that lies at the heart of the high-performance culture.
In July 2020, the man himself unveiled the results of his first project at the On Lab: THE ROGER, the tennis-inspired trainer.
Why is everyone walking on On sneakers these days?
What sets On apart is its signature CloudTec cushioning system. This innovative system consists of cloud-like elements on the sole that ensure a soft landing and explosive launch. As a result, it offers an exceptionally comfortable feel while running.
Combined with the stylish aesthetic, On sneakers are loved for both sports and everyday use!
10 popular On sneakers
Now let's delve into some of the most sought-after models that excite sneaker lovers across the globe. We're talking both men's and women's On sneakers!
1. On Cloud
The Cloud is the Swiss brand's flagship model. It quickly became a favourite among runners for its unique cushioning system and sleek design. The On Cloud is now available in different styles to suit your performance. For example, the Cloud Waterproof keeps your feet dry in the wettest conditions, the Cloud Coast is the lightest shoe for all your travels and the Cloud Push adds extra support for everyday comfort.
2. On Cloudnova
The Cloudnova is born from experimental design combined with innovative technology. It brings together everything related to elite running technology while exuding stylish energy and attitude, making it the ideal companion for any adventure.
3. On Cloudrift
The Cloudrift is an everyday shoe designed with patented technology, redesigned for a more relaxed lifestyle. Take time to appreciate the world in this shoe that reminds us that sometimes it is best to take it easy.
4. On Cloudvista
The Cloudvista is the shoe for every trail runner. This running shoe is designed to glide smoothly over flat forest trails and cruise along lakes, with a Swiss design aimed at zahcte rides on firmly laid trails.
Versatile, agile and comfortable, this shoe is all about enjoying the experience and feeling connected to nature. It's your key to exploring the trail!
5. On Cloudultra
The Cloudultra is a trail shoe with cushioning for long distances and ultrarunning, equipped with soft Helion™ superfoam and Missiongrip™. Together, these powerful features will take you forward, step by step, mile after mile!
6. On Cloudwander
The Cloudwander is a versatile hiking shoe suitable for everyday outdoor adventures, whatever the weather. For instance, this performance shoe is light and agile, while providing enough support for longer walks. In addition, it is waterproof because you never know when it will rain.
7. On Cloudaway
With the Cloudaway, nothing is too crazy. The ultra-light mesh upper is made from over 90% recycled material, leaving you with a conscious footprint. With a single lacing for a personalised fit, it's ideal for everyday travel needs, from the streets to mountain trails!
8. On Cloudeasy
Durability and style come together in the Cloudeasy. It is the minimalist sneaker designed for everyday comfort.
The usual number of parts have been halved to create a shoe that not only feels good, but also looks stylish for everyday performance. Each shoe consists of just 15 carefully selected parts, with special attention paid to fit, functionality, comfort and durability.
9. On Cloud X
The Cloud X is ideal for those who don't want to limit themselves to one activity. This lightweight and ultralight shoe is designed to handle high speeds and intense mixed sports training. Whether you're on the track, on the street or in the gym, the Cloud X feels at home everywhere!
10. On THE ROGER
A result of collaboration with the Swiss master himself, THE ROGER collection offers everything you need to go out in comfort and style all day long.
The process began with a 3D scan of Roger's feet, with anatomy determining the shape of the shoes. Details were then determined by sensory feedback. The ingenious mesh provides breathability and support, while the midfoot cage keeps your foot firmly in place.
Hopefully we were able to tell you a bit more about the On brand and inspire you with its most popular trainers!
Curious about all models, colorways, available sizes and outlets? Then take a look at Sneakerjagers search engine!
