The adidas Originals line is responsible for some of the most popular sneakers of the moment: the Samba, Superstar, and Gazelle Indoor – just to name a few. For the upcoming season, adidas Originals shifts its focus from celebrating its cultural heritage to inspiring future generations.
The campaign "The Original" tells the story of the brand, based on the powerful idea that revolutionary change starts with one individual – one Original.
The campaign focuses on three silhouettes: the Handball Spezial, Samba OG, and Superstar II – the updated version of the iconic Superstar that was released earlier this year. The title's clip, "Before there are a thousand, there is The Original," conveys the campaign's message through dynamic visuals and dance.
The core of the concept was conceived and brought to life by renowned director Thibaut Grevet. Like adidas Originals, Grevet’s work effortlessly moves between sports, music, and fashion – three worlds that are close to adidas' heart.
Vision, craftsmanship, and uncompromising authenticity form the foundation of both Grevet’s work and the iconic silhouettes of adidas Originals. A perfect match.
According to adidas, this is just the beginning, and we can expect more from the adidas Originals line soon. I’m already ready for it!
‘The Original’ is the latest adidas Originals campaign for Spring/Summer 2025. The campaign, directed by Thibaut Grevet, is focused on inspiring future generations with the idea that revolutionary change starts with one individual – one 'original'.
A lot of drops of both apparel and sneakers await us. In particular, the Superstar II, a silhouette that was recently released, will appear a lot in 2025.
