For the next adidas Y-3 campaign, Yohji Yamamoto has enlisted the help of athlete Noah Lyles and artist A$AP Nast Front. The campaign shines light on the Spring/Summer 2025 collection and does so with a black-and-white photo series starring the duo. The adidas Y-3 collection drops on February 6, 2025.
The adidas Y-3 line, brought to life in 2002 by Japanese designer Yohji Yamamoto, brings us high-profile designs season after season. The Y-3 collections are characterized by their modern and clean designs that mostly use the colors black and white.
So a black and white campaign seems the best way to showcase the Spring/Sumer 2025 collection. And who better to ask than Noah Lyles and A$AP Nast? Noah Lyles is a familiar face on the track. In 2024, he brought home two medals at the Paris Olympics, but it's not just his runs that Lyles is known for, his fashionable appearance also turns necks.
The campaign features him alongside rapper A$AP Nast, known for songs such as 'Ghost Ride,' 'Ladies Hit Squad,' 'Designer Boi' and part of former rap formation A$AP MOB, alongside A$AP Rocky and A$AP Ferg. A$AP Nast is no stranger to adidas and has appeared in some previous collections. His eccentric style that draws inspiration from the punk and street scene has taken him far.
The next adidas Y-3 campaign features the duo in designs like the Y-3 Regu, Nizza High, and Stan Smith Velcro in, you guessed it, black and white colorways. We also see tracksuits, oversized sweaters and tees, each branded with the iconic Y-3 brandings and fabric tassels for an avant-garde look.
The adidas Y-3 Spring/Summer 2025 collection will be available from adidas on February 6, 2025. Check out the official campaign images below.
Frequently Asked Questions FAQ
The new adidas Y-3 collection features athlete Noah Lyles and rapper and artist A$AP Nast: two influential individuals, both in sports and music and fashion.
Y-3 is a sub-label of adidas founded by Japanese designer Yohji Yamamoto. The designs have an avant-garde look that often use the colors black and white.
The new adidas Y-3 collection drops at adidas on February 6, 2025.
