The Swoosh Brand announces a multi-year partnership with LEGO. The collaboration reflects Nike and LEGO's shared commitment to encourage creativity, fun, sports, and imagination in young and old alike. The duo's first projects will roll out next year.
LEGO is perhaps one of the most famous toy brands in the world. In 1932, a Danish furniture maker, Ole Kirk Christiansen started developing building blocks that are easy to put together. Today, the brand is loved worldwide by children and adults alike.
Nike seems to be capitalizing on this, announcing via an Instagram post a multi-year partnership with LEGO Group. Both brands are big proponents of children's right to play. They also both understand that creative and physical activities are essential for children's development.
The partnership combines the imagination of LEGO® bricks with Nike's 'Just Do It' mentality.
“At Nike, we believe in the power of sport to move the world forward, and that starts with kids,” Cal Dowers, VP, Global Kids, said in a statement. “We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active."
"Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play" - Dowers.
According to Nike, we can expect the duo's first project in 2025. It is not yet known if we can expect Nike sneakers with LEGO details, or LEGO sets recreating Nike sneakers. Keep an eye on the Sneakerjagers news page for updates.
