Justin Bieber is stepping into the footwear scene with his newly launched brand, SKYLRK. The pop icon recently teased a pair of chunky slip-on sneakers via Instagram, sparking buzz across social media. While official release details remain scarce, the teaser images alone have stirred excitement among fans and sneaker enthusiasts alike.
From chart-topping hits like Baby to the critically acclaimed Purpose era, Bieber has spent over a decade evolving from teen sensation to global superstar. Now, with SKYLRK, he’s channelling his creative energy into fashion, an area he’s long influenced through his personal style and high-profile relationship with model Hailey Bieber.
True to Bieber’s style, the silhouette features a striking foam-textured platform sole paired with a sleek, sandal-inspired upper. Early teasers reveal a mix of six two-toned colorways, though the official model name has yet to be announced.
Staying subtle but strategic, Justin Bieber continues to release hints around SKYLRK. His latest Instagram post features an AI-generated video starring both him and Hailey Bieber, offering a futuristic teaser of the brand’s aesthetic. Sharp-eyed fans also caught glimpses of potential SKYLRK items—think oversized hoodies, statement sunglasses, and a branded phone case.
There’s an air of mystery surrounding Justin Bieber’s latest venture, SKYLRK, and the full scope of what the brand has in store. Back in 2018, Bieber mentioned “SKYLARK TYLARK” as the name of his alter ego, resembling a cryptic persona that now seems to be influencing the creative direction of SKYLRK. Seven years later, that alter ego is taking form through bold footwear and futuristic fashion.
While an official release date for the sneaker sandals and broader SKYLRK collection hasn’t been announced, signs point to a 2025 launch.
The release date for the SKYLRK sneaker sandals and brand debut is still unknown.
Justin Bieber is a Canadian singer, songwriter, global pop star, and now also a fashion brand entrepreneur, with his label SKYLRK.
