In 2022, it finally appeared: the New Balance 990v6, the sequel to the 990v5, and other models in the New Balance 990 series. The silhouette was introduced in a commercial featuring Action Bronson, who later released a collab with the 990v6.
Since the model debuted, the 990v6 has captured the hearts of many sneaker lovers. Read all about the history of the sneaker and get answers to the most frequently asked questions here.
The 990 series
The New Balance 990v6 is the latest silhouette from New Balance's 990 series. The sneaker succeeds popular releases such as the 990v4, 990v3, and 990v2. In 1982, New Balance introduced the 990 series with its first silhouette; the New Balance 990, a sleek design that used advanced technologies.
The New Balance 990 was designed as a running shoe. As such, the design's focus was on cushioning and comfort, something that would come in handy on the track. At the time, with a retail price of €100, the model was one of the most expensive running shoes on the market, making the sneaker a symbol of luxury and quality.
In 1998, the New Balance 990 got a little brother: the 990v2. The sneaker built on the technologies of the first variant, but introduced the ABZORB midsole, which provided extra cushioning.
Teddy Santis x New Balance 990v4 'Grey' - Made in USA
Since then things have gone fast, New Balance introduced one silhouette after another and in 2019 released the 990v5, a chunky design that bridged the gap between performance and style.
New Balance 990v6
Some three years later, the 990v6, New Balance's flagship sports and design product, appeared. The sneaker was introduced in the “Runners aren't normal” campaign which included rapper Action Bronson, athlete Trayvon Bromell, and model Harsahej Singh Anand.
The sneaker is part of the MADE in USA line, which means all sneakers are designed with attention to detail in the factories in Boston, Massachusetts. The 990v6 silhouette made its debut in the 'Grey' colorway, a signature colorway from New Balance.
The sneaker uses FuelCel foam in the sole and an ENCAP midsole cushioning that uses durable polyurethane. The upper is composed of sturdy mesh, leather, and suede.
Popular releases
Since its debut, the New Balance 990v6 has already added several colorways. In 2023, Action Bronson, rapper and host of his own program “F*CK, THAT'S DELICIOUS” who also appeared in the 990v6's campaign, came out with two colorways of the silhouette: 'Balaklava' and 'Lapis Lazuli'.
Both sneakers had striking colorways, typical of Bronson's releases. Both the 990v6 'Balaklava' and 'Lapus Lazuli' were a huge success and were followed by more Action Bronson x New Balance releases - and we're fans.
During the Paris Olympics, another major player at New Balance appeared with his own 990v6 colorways: Joe Freshgoods. Especially for the games, the Chicago-based designer came out with a 'Paris Red' and 'Prom Blue' colorway of the sneaker.
The colorways hinted at both the flag of France, where the games were held, and the flag of America, or more specifically, Chicago, Freshgoods' home base.
New York clothing label KITH also received its own 990v6 release, as did Carhartt WIP, Aimé Leon Dore, and Loro Piana (which had a retail price of €1,500). Yet New Balance's regular releases, part of the Made in USA line and designed by Aimé Leon Dore founder Teddy Santis, also caught the eye of many.
New Balance 990v6 FAQ
Designed as a running shoe, worn as a lifestyle sneaker. The New Balance 990v6 is a versatile model suitable for any sneaker lover. If you still have some questions about the sneaker's fit or want to know the best way to maintain your pair, quickly check out the FAQ below.
Here we answer the most frequently asked questions surrounding the 990v6. Is your question not among them? Feel free to ask your question via the Sneakerjagers Instagram account (@sneakerjagers). Here we'll get back to you soon.
Does the New Balance 990v6 fit true to size?
Yes, the NB990v6 fits true to size. So feel free to order your usual size.
When was the New Balance 990v6 released?
The 990v6 made its debut in late 2022. The New Balance campaign 'Runners Aren't Normal' saw the sneaker teased. On November 4, 2022, the first colorway of the silhouette was released; 'Grey'.
Can you machine wash the New Balance 990v6?
No, it is not recommended to put the sneaker in the washing machine. The 990v6 uses mesh, leather, and suede materials that can be damaged in the washing machine. However, you can clean the sneaker with the appropriate cleaning kits, consider the kits from brands such as DFNS.
Is the New Balance 990v6 a suitable sneaker for running in?
The 990v6 was originally designed as a running shoe so it is definitely suitable for running or playing sports in. However, these days the sneaker has been embraced as a lifestyle sneaker and there are other New Balance models more suitable as running shoes. These include the FuelCell SuperComp Elite v4 or the Fresh Foam X 860v14.
Is the New Balance 990v6 worth its price?
The sneakers in the New Balance 990 series are produced with an eye for detail and use premium materials, and so is the 990v6. The sneaker may have a slightly higher retail price, but this price certainly adds to the pair's years of enjoyment.
What technologies does the 990v6 use?
The New Balance 990v6 is the result of years of innovation. The sneaker uses FuelCell foam in the sole, which provides cushioning and comfort. ENCAP midsole cushioning with lightweight foam and a durable polyurethane rim provides proper support.
