Foot Locker is opening a new Reimagined store in Europe. Following the successful introduction of this concept in New Jersey and Paris, this next location, in the heart of Utrecht, offers a unique experience for sneaker enthusiasts with a mix of innovative technologies, services, and of course, sneakers.
Foot Locker Reimagined
Following the great success of the Foot Locker Reimagined stores in New Jersey and Paris, another location is now being added to the list, situated in Hoog Catharijne, Utrecht. The opening of this store is part of Foot Locker's 'Lace Up' plan (2023).
Under the name 'Power up the Portfolio,' the retailer focuses on developing new concepts that enhance the store's strategy. The Reimagined stores are part of this strategy, bringing together culture, innovation, and design in a retail environment to provide customers with an unforgettable experience.
Foot Locker aims to redefine the future of streetwear and sneaker retail with its Reimagined location in Utrecht. With a striking interior, a wide assortment, and advanced technological innovations, this store takes a step ahead of other Foot Locker locations, with a strong focus on customer service.
The store focuses on four key elements:
- Launching exclusive products and releases.
- Storytelling plays a major role in showcasing brands and releases.
- The Omni-Hub in the center of the store offers services such as lacing, fulfilling omnichannel orders, and exclusive benefits for FLX members.
- The use of advanced technologies and digital tools that enhance the in-store experience.
Slavka Jancikova, Vice President Marketing EMEA, on Foot Locker Reimagined: "With this new store concept, we bring Foot Locker's vision to life: a space where customers can discover the latest trends, stay connected with culture, and be part of a broader community."
Opening
From December 13th to 15th, 2024, the Utrecht location will host a multi-vendor activation weekend. During this event, enthusiasts can enjoy exclusive Foot Locker releases and surprising gifts, specially tailored for the holiday season.
