Inspired by Asian-American culture, streetwear icon Jeff Staple and PUMA introduce the 'East West Ivy' collection. Find out what this collection includes and when it will be available below!
In the turbulent 1960s, many fashion trends emerged under the influence of the preppy Ivy League style that flourished at American universities, which included the first generations of Asian-American students. This era forms the basis of the striking 'East West Ivy' collection. Here, the 1960s collegiate aesthetic comes together harmoniously with Jeff Staple's New York City streetwear roots.
As such, the collab is beautifully expressed through timeless chenille badges with a varsity look and the use of premium materials. Including traditional iconography sourced from various Asian cultures.
You'll find the impressive design on shirts, jackets and beanies, among others. And, of course, on trainers, including the Staple x PUMA Suede 'Green' and 'Brown' and the Slipstream 'White'!
From 19 October 2023, this unique combination of styles and cultures will be available on PUMA's website. So get ready to make a statement with the Jeff Staple x PUMA 'East West Ivy' collection!
