Fresh off the 'Untitled' 990v6 drop, Action Bronson is back in the spotlight with another New Balance collab— the 'Amazõnia' colorway is officially set to launch on April 18th, 2025.
As expected from the rapper-chef-designer, this release is loud, colorful, and unapologetic. Swirling together vibrant pops of pink, purple, and blue with earthy greens and browns, the 'Amazõnia' looks like it was pulled straight out of a rainforest.
This marks the fourth entry of Bronson's reinterpretation of the 990v6, a series that kicked off in 2023 and that keeps picking up steam with every release. But what really sets this one apart is the campaign: alongside the release announcement, Bronson released a short film titled "Amazõnia en Paris", positioning the 990v6 as more than just a shoe, but as a tribute to craftsmanship, creativity, and chaos.
Like past releases, the 'Amazõnia' will first hit specializinginlife.com on April 18th, 2025, before being available on New Balance's official site at a later (TBA) date.
Action Bronson is a rapper, chef, author, and all-around creative force from Queens, New York. Known for his personality and style, his New Balance collaborations since 2023 have become an extension of his world.
The 'Amazõnia' drops on April 18th, 2025, on specializinginlife.com, with a wider New Balance release expected soon after. Stay tuned to the Sneakerjagers news page for the latest updates.
