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See allIntroducing the Air Jordan 4
The Air Jordan IV was designed by Tinker Hatfield in 1989 after the third Jordan in the series was designed earlier that year. Hatfield decided to go further with the sneaker's performance in order to surpass the previous three Air Jordan models.
Durabuck synthetic leather, a lightweight and durable option, was introduced to the model. In addition to being more cost-effective and animal-friendly than comparable materials, it was also more environmentally friendly.
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Read allIn February 1989, the AJ4 made its debut during the NBA All-Star game in a black cement colorway. In the same year, the first Air Jordan sneaker was released worldwide. The AJ4 became an incredibly popular silhouette despite its initially lacklustre response and higher price tag.
This Air Jordan 4 has a popular colorway called 'White Cement' that was released alongside the 'Black Cement', which many will recognise from Spike Lee's film 'Do the Right Thing'. A Boston Celtics fan damages Buggin Out's 'White Cement' Jordan 4s in an iconic scene.
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In 1999, 10 years after Michael Jordan's first retirement, the AJ4s were retread for the first time, with new colorways appearing alongside the original 'Black Cement' and 'White Cement' colorways.
Initially, the Air Jordan 4 was disliked as an 'ugly' sneaker, but over time, it grew to become one of the most loved models in the sneaker community.