C.P. Company and ASICS have joined forces for their first-ever joint project, where they will start dropping not one, but two different colorways for the GEL-QUANTUM. At midnight on 22 February 2024, the C.P. Company x ASICS Gel-Quantum 360 VIII pack will drop at ASICS and various retailers.
Read more about the designs and where to score these pairs here!
C.P. Company x ASICS
Founded in 1971, C.P. Company is an Italian men's brand known as the 'godfather of sportswear'. The brand embraces a recognisable functional and hybrid style, inspired by military vintage and workwear. In addition, C.P. Company has distinguished itself by developing a special dyeing technique, where the fabrics are only dyed at the final stage. This results in unique and recognisable richness in all fabrics and garments.
As a pioneer in urban sportswear, the brand thus has deep roots in fabric research and innovation, making it a perfect new partner for ASICS.
"With a passionate focus on tradition, design and innovation, we are excited to share that C.P. Company will use their unique design language and creative perspective to design a new ASICS Gel-Quantum for the first chapter of this collaboration".
ASICS
The C.P. Company x ASICS Gel-Quantum 360 VIII appears in a 'Mission Yellow' and 'Cement Grey' colorway. The two pairs come with a base of breathable mesh and TPU overlays. The C.P. Company logo on the toe is also made of TPU, highlighting both brands' attention to detail.To complete the designs and provide ultimate comfort, both are supported by the GEL-QUANTUM sole unit, in matching yellow and grey.
Where to Cop?
On Thursday 22 February 2024 at 00.00, the C.P. Company x ASICS Gel-Quantum 360 VIII pack will be dropped at ASICS and various retailers. Find a list of stores where you can score these sneakers here.
Please note that some shops use a raffle system. Sign up for the raffle for a chance to win the purchase of the sneakers. Be quick before the raffle closes!
Check out the ASICS sneaker range for more designs.
