Asphaltgold and PUMA are joining forces for the first time. The duo comes out with the Palermo in a “Scopa” colorway. The name refers to the traditional Italian card game Scopa. The game is synonymous with an invitation to feel welcome. The Asphaltgold x PUMA Palermo 'Scopa' drops on May 4, 2024.
Scopa
“Aggiungi un posto a tavola, che c'è un amico in più” is an Italian saying that means something like “grab a chair, a friend is coming.” The saying symbolizes Italian hospitality, friends and family, togetherness, and making memories. The Italian card game Scopa is something often played on such occasions.
Especially for the first collaboration, PUMA and Asphaltgold came out with a release of the Palermo 'Scopa'. The Palermo is a classic soccer silhouette from the 1970s. After some success in the 1980s, the sneaker appeared off the radar. In 2023, the model made its comeback, and with success.
The Palermo 'Scopa' uses the colors of the card game. The upper uses nylon, nubuck leather, and suede materials, and the inner lining is made of red terry material. Superimposed over the design are the logos of PUMA and Asphaltgold. A sun, a valuable symbol from the game, is placed on the outsole.
Underneath the labels are small, hidden messages. The collaboration's campaign features Italian goalkeeping legend Gianluigi Buffon. The Asphaltgold x PUMA Palermo 'Scopa' drops on May 4, 2024, exclusively at Asphaltgold.